بسم الله الرحمن الرحيم
| The
Project
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The
project consists of novel design concepts for bathroom and washroom
ware pieces that enable practicing Moslems to perform daily wash
observances without wasting water, thereby adhering to Islamic teachings
and Sunna. |
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| Subject
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Marketing of oriental or Islamic bathroom and washroom designs and add-on design features. It concerns the introduction to markets in the Middle East (M.E) and North Africa (N.A) of designs of bath-tubs and wash basins and add-on pieces of ware for existing bath-tubs, basins and shower cubicles. The proposed tubs and basin designs include additional integrated
or attached receptacles or containers of particular capacities.
The proposed add-on ware pieces are essentially unattached or
mountable receptacles or containers of similar particular capacities.
The designs are in fact two types of receptacles or vessels named
(and identified) as Moud
and Sa’a
(Arabic words).
All are for use in Islamic daily wash observances.
The capacities and naming of the receptacles have strong
religious significance.
The integrated or add-on pieces will of course be made to fit perfectly with modern bathroom and washroom designs in terms of material and shapes.
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| Significance
of the design theme
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The theme has two principal significance aspects or features:
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| Water
reserves and sourcing problems in the region
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In most Middle Eastern and North African countries water reserves are dwindling and water consumption is increasing. Several countries in the region are currently suffering from water scarcity due to increased demand resulting from population growth, higher standards of living, urbanisation and economic growth rates. This situation will affect all countries in the region in the near future. The World Health Organisation (WHO) Eastern Mediterranean Region (EMR) comprises 23 countries with a population of approximately 436 million. The majority of EMR countries are in arid or semi arid zones with low to average rainfall. 11 countries in this region are already consuming more than 100% of their renewable resources. (Eastern Mediterranean Health Journal, Volume 5, Issue 4). Provision
of sufficient water supplies appropriate for modern living conditions
that include constant running water is a costly affair.
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| Extraction
of drinking water from sea water
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A
high cost process that is in use in many areas of some countries in the
region. The process is expensive and involves transport of water to
inner areas.
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| Recycling
of waste water
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Costly,
dangerous and carries high risk of contamination due to inefficient
removal of harmful microbes.
In addition, recycling waste water has the aspect of distaste
associated with it.
It is inconceivable that such a process could be used to provide
water for domestic uses.
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| Security
issues associated with water shortage in ME
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A
potentially explosive issue which could lead to international conflicts
or worse between countries that share water sources. Specifically in the
Middle East over half the countries rely on water, which crosses
international boundaries. With the pressing need to ensure adequate
water supplies countries will become increasingly hostile in an already
turbulent region. According
to Ismail Seageldin in 1995, the vice president of the World Bank,
“Many wars of the last century were about oil, but the wars of this
century will be about water. (From Scarcity to Security: averting a
water crisis in the Middle East and North Africa, World bank 1995)
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| Naming
of the proposed design pieces
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The two pieces of ware to be associated with wash basins or bathroom tubs or shower cubicles are named Moud and Sa’a respectively. These are old Arabic measurement containers equivalent in capacity to 688 grams and 2752 grams of water respectively. These were two measuring containers used at the time to quantify grain and similar commodities. |
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Prophet Mohammed (PBUH) urged his followers to be economical in water
use when performing the washing observances of Wudou
(ablution) and
Ghusl (body wash) and avoid wastage.
The recommendations are passed down as
Hadiths (Prophets sayings) in Islamic
literature and teachings.
According to Sira (Prophet
Mohammed’s life or biography) he used a
Moud of water
to perform his Wudou and a
Sa’a
of water to perform his Ghusl. |
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The
selection of Moud and
Sa’a
in this project to name the two receptacles is therefore based on
religious origins with links to Sunna.
It is an important objective of the project to emphasize and establish the link between the proposed ware designs and Moud and Sa’a by use of logos and other appropriate identification marks in addition to brief literature passages and such like. This is not merely for marketing advantages only but the link is the feature that will make the scheme acceptable to all social classes.
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| How
the proposed designs will lead to reduction of water wastage
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Wodou
(ablution) is obligatory prior to performing all prayers including the daily
five prayers. The majority
of practicing Moslems perform Wodou (some) five times a day.
A Wodou involves three times washing (with handfuls of water) of
the hands, mouth, nose (nostrils), face, arms, wiping of the head, neck and
ears and washing of both feet. During
Wodou, one is required to recite certain Islamic texts and remember
given phrases with the result that a typical Wodou may take some
minutes. With running water
facilities, considerable amount of water goes to waste during the
practice, since only handfuls of water are collected and used at each
washing step. Reducing
wastage of water during Wodou by, for example, the use of old mobile
water measuring containers (instead of running water taps) is no longer
practical or compatible with modern living facilities. It leads to water
spillage on floors and may be perceived to be an unnecessary
complication.
Ghusl
is, in addition to performing Wodou, the observance where the whole body
is wiped with handfuls of clean water.
It is performed by practicing Moslems every Friday before the
midday prayer. In addition,
Ghusl is required after sexual intercourse and nocturnal emissions.
Therefore the average Moslem would be expected to perform Ghusl
several times a week. |
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Based
on the recommendation that a Moud
of
water is the amount that should be
used for Wodou, it
is estimated
by experiment
that some 10 litres of water are wasted in a typical Wodou using
running water facility. This means that approx. 15 times the amount of
water that is needed to perform Wodou is wasted.
The estimated waste per
person per day is approx. 50 litres of clean water. This leads to a
waste of 50 million litres
of drinking water per day per 1 million practicing individuals. This
puts the estimated waste of drinking water during Wodou alone by every 1
million inhabitants per annum at
18.3 billion litres. Similar analysis
of Ghusl is certain to show a more dramatic level of wastage that could
be prevented by the scheme.
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| Relevance
of the project to water shortage issues in Middle
East and North Africa
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Governments
recognise that the known reserves cannot sustain current consumption
rates and that practical measures to find additional reserves or somehow
reduce current consumption rates are urgently required.
According to published literature hopes of finding new water
sources are not high.
At the same time, it is understood that reduction of water
consumption and wastage could make a significant impact.
The question is how to do it and enforce it? The
proposed design concept (when properly put into practice and presented)
is expected to encourage and promote a “culture” of saving water in
Islamic societies.
Such culture will be identified as a modern Islamic tradition
that teaches consumers to avoid wasting water.
It will be adopted by practicing Moslems without need for
enforcement or policing, individuals will practice it privately for
their own sakes.
They will (quite rightly) feel that they are being responsible
citizens in addition to adhering to Sunna in practical ways on a daily
basis.
This is in fact a big achievement for Moslems since they all
strive to follow Sunna in small daily deeds as well as in the more
involved actions in life.
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Why
should governments in the region support the proposed project?
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Our
analysis show that governments and non-government institutions in ME
and NA countries and throughout the Islamic world will support the
theme of the project and will wish to be identified with it or with
supporting it in some way or another.
That is, providing the project is prepared well and
introduced in a careful manner together with advanced and
appropriate publicity.
There are many reasons for this, some religious some economic.
These include in our view the following :
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| Methods
of advertising
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The
design concept has already featured in the Arab press.
In the future we envisage the concept will be advertised in
collaboration with appropriate manufacturers and distributors through
the usual ways of glossies, displays in show rooms, local press etc.
In
addition, when the products are about to become available or soon after
they do, we intend to take an active part in advertising the project.
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| Objectives
of this document
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The
objectives of this document are to introduce and explain the components
of the design concept and provide a brief background to its origins and
relevance to Islamic nations, the intended market place. The
aim will be to explore (with partner advisers) ways by which the project
could be put on an economic footing through an agreed arrangement with an
appropriate manufacturer and marketing company.
Specifically, we have a design idea for novel bathroom and
washroom ware with strong economic and cultural significance relevant to
Middle Eastern, North African and Islamic countries and wish
to find and make contractual arrangement with an appropriate
manufacturer with established market presence in the area to make and
market the new designs.
The design concept meets a much needed water-saving economic
requirement as well as a particularly fine religious objective.
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| Protection
of Intellectual Property
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The
essential components and ideas of the scheme have been filed as an
International Patent Application under the name:
“Water
Receptacles and Washing Arrangements Incorporating Same”. It
was published in the “PCT” Journal on 19th September 2002,
under publication
No.
WO
02/071905.
Having received a satisfactory International Search Report, we
are confident it will proceed to registration. Patent
applications for the invention have also been filed in various Arab
countries which are not members of the "Patent Cooperation
Treaty" (PCT).
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Glossary Sunna:
Is
Prophet Mohamed’s ways, methods, conduct, manners or behaviour during
his life. The average Muslim strives to model himself on the
Prophet (PBUH), and emulate him as much as possible.
Hadiths:
Also
known as “Traditions” of Prophet Mohamed (PBUH); are his sayings and
teachings, as narrated by his companions and family members.
They were compiled, authenticated and are available in volumes
that lists the chain of narrators for each individual Hadith.
Hadiths are the main source of “Sunna”.
Moud:
An
old measurement container equivalent in capacity to 688 grams of water.
It has been used since the dawn of Islam to quantify grain and similar
commodities.
Sa'a:
An
old measurement container equivalent in capacity to 2752 grams of water
(4 Mouds). It has
been used since the dawn of Islam to quantify grain and similar commodities.
Wodou:
The
lesser ablution; is the daily wash observance, which is obligatory prior
to performing all prayers, including the five daily prayers.
It involves washing of the hands, mouth, nose (nostrils), face,
arms, wiping of the head, neck and ears, and both feet with handfuls of water. On average a Muslim performs Wodou, some five times a day.
Ghusl:
The
greater ablution; involves –in addition to Wodou- wiping the whole
body with handfuls of clean water.
It is performed by practicing Muslims every Friday before heading
to the mosque to perform the Friday midday prayer.
In addition, Ghusl is required after sexual intercourse and
nocturnal emissions. On
average, a Muslim is expected to perform Ghusl several times a week.
Sira:
Prophet
Mohamed’s life or biography.
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All Rights Reserved to Mohamed Ben-Ghalbon ©2001 |
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